OUR SUCCESS FORMULA
After you signed up for our services, you'll gain access to your onboarding form, where we'll request for important information regarding your potential customers. Details may include company size, geographic area, age group etc
Your Ideal Customer Profile
Based on the information that you provided during the onboarding process, we'll compile your ideal customer profile together with the data we gathered based on our research.
Understanding Your Top Clients
After putting together your ideal customer profile, we'll study the traits that your top clients have in common so we can know where to look for similar profiles. We'll investigate which social network are they likely to be on, which Linkedin groups are they likely to join, what kind of subject topics will catch their interest etc.
Initial Out Reach Campaign
Now that we have an understanding of your ideal customers, we will craft out the strategy for the initial outreach campaign and determine which are the best advertising platforms to deploy the ads.
Upon clicking the ads, the visitors will be directed to a lead capture page designed specifically for the purpose of capturing personal information about a prospect such as name, email address, phone number, company size, etc. This information will be passed to you to then use to nurture that prospect down your marketing funnel.
Generally, only 2% of web traffic will convert to on the first visit. In order to maximize your conversion rate, we will set up a Retargeting Campaign that will intelligently display ads in front of visitors who left your website without taking any action. This approach will strategically remind visitors of their interest in your brand until they eventually convert.
Fresh Prospects Delivered To You
Once your campaign has started, you can expect fresh prospects to be delivered to your mailbox whenever there is a conversion. We also monitor your account daily, to ensure that your campaign runs at optimal parameters.
Improving The Campaign Performance
As the campaign is running, it is natural that some ads will perform better than others. We will analyze what is working well for the high performing ads and will make the necessary adjustment to aim for obtaining the highest achievable performance using the most cost effective measure.
You will be given access to your Google Analytics dashboard, from where you can monitor the campaign statistics and monitor the progress real time.